Welcome!
Each edition of Obviously The Future delves into a massive, unstoppable trend shaping the next decade.
We call these trends ‘Avalanches’—powerful shifts that start subtly beneath the surface but eventually transform industries, societies, and the way we live.
In every issue, we break down the trend, present compelling evidence for why it’s inevitable, explore the opportunities it creates, and spotlight the companies driving it forward.
Through Avalanche, we invest in visionary founders who share our conviction about the future, supporting them from the earliest stages as they build what’s next.
“HISTORICAL CHANGE IS LIKE AN AVALANCHE. THE STARTING POINT IS A SNOW-COVERED MOUNTAINSIDE THAT LOOKS SOLID. ALL CHANGES TAKE PLACE UNDER THE SURFACE AND ARE RATHER INVISIBLE. BUT SOMETHING IS COMING. WHAT IS IMPOSSIBLE IS TO SAY WHEN.”
