Welcome!

Each edition of Obviously The Future delves into a massive, unstoppable trend shaping the next decade.

I call these trends ‘Avalanches’ - powerful shifts that start subtly beneath the surface but eventually transform industries, societies, and the way we live.

I break down the trend, present compelling evidence for why it’s inevitable, explore the opportunities it creates, and spotlight the companies driving it forward.

Through Avalanche, I invest in founders who share (and often amplify) my conviction about the future.

“HISTORICAL CHANGE IS LIKE AN AVALANCHE. THE STARTING POINT IS A SNOW-COVERED MOUNTAINSIDE THAT LOOKS SOLID. ALL CHANGES TAKE PLACE UNDER THE SURFACE AND ARE RATHER INVISIBLE.” — Norman Davies